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Thuan
Tinh
Rebranding

Scope

Brand strategy & identity

Role

Brand strategist & designer

Client

Thuan Tinh

Thuan Tinh is one of the first established culinary tour at Hoi An, Vietnam. With a long tradition in tourism, they are proud of the authentic, serene local experiences that have been offering to tourists for over a decade.

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The
Challenge

Facing fierce competitions of rising copy-cats, the business was having difficulties in staying relevant & getting new tourists. Thus a re-positioning of the brand is overdue, especially when it was also looking into expanding into other hospitality businesses in the near future.

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The
Solution

The brand was given an identity refresh, repositioned to differentiate in the saturated market. The business has a new purpose, instead of being a cooking tour, it is devoted to giving tourists an authentic culinary experience of what makes Hoi An special: hospitality, tranquillity & warmth. The new identity system is designed to be expanded for future endeavours within Hoi An as Thuan Tinh grows.

The logo construct is inspired by the Chinese tile roof - an iconic feature of Hoi An’s architecture & the long mangrove palms that runs along the locally famed Thu Bon river.

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The
Impact

With a combined effort, we helped the business achieving new successes. It has risen to become the #2 Classes & Workshops in Hoi An on Trip Advisor from the original #6 when the project started (recorded at February 2020).

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