Circle

BMI+

Integrated advertising campaign, ui/ux design

Nestlé NAN Vietnam

Project ImageArrow

NAN is premium & popular a children formula milk powder in Vietnam from the Swiss giant - Nestlé. As part of the continuation of the existing communication plan, Nestlé NAN wanted to emphasize with mothers on the importance of providing the correct amount of healthy protein to build a strong foundation for their children to grow healthily.

The
Challenge

BMI (Body mass index) has always been the recommended tool to chart children's growth. Yet, most mothers are not sure what is the right amount of nutritional ingredients for their children to achieve those ideal measurements.

The
Solution

By leveraging the tool, we designed and built a BMI web app shows the right amount of protein they should intake to get to the next BMI milestone. The app would then provide an in-depth meal planner for their children based on the calculated protein amount. All of the above would help the brand to build trust and values for the consumers while strengthening their key communication message.

The
Impact

The app saw high interest and traffic from the targeted audience. Nestlé Vietnam also received increased engagements from mothers who wanted to learn more about the tool.